Lune Skincare
Luxury skincare, built to convert.
Key Result
+290% conversion rate
+290%
Conversion Rate
77% → 44%
Cart Abandonment
34% of orders
Subscription Adoption
+58%
Repeat Purchase Rate
Overview
Lune Skincare is a DTC beauty brand selling science-backed skincare to women 28–45. They had strong brand equity and loyal customers but a site that wasn't performing — high traffic, poor conversion.
The Challenge
The existing store was built on a budget Shopify theme with no customization. Product pages lacked storytelling, the ingredient information was buried, and mobile UX was an afterthought. Cart abandonment was over 77%.
Our Solution
We rebuilt the entire store with luxury-first editorial product pages, a skin type quiz that drives personalized recommendations, a subscription model with a savings incentive, and full Klaviyo flow integration for post-purchase and win-back sequences.
Deliverables
- Custom Shopify theme
- Editorial product page system
- Skin type quiz & recommendation engine
- Subscription & refill mechanic
- Klaviyo email flows
- Mobile-first UX overhaul
Project Gallery
Homepage — editorial hero with ingredient storytelling
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