Apex Fitness
A website that works as hard as their members.
Key Result
+210% lead generation
+210%
Lead Generation
+88%
Avg. Session Duration
71% → 38%
Bounce Rate
+175%
Free Trial Signups
Overview
Apex Fitness is a boutique gym in Austin, TX with three locations. Their old site was a generic template — no personality, no clear CTAs, and a booking flow that required four steps too many. Walk-ins were strong but online leads were flat.
The Challenge
Low online visibility, a confusing class schedule UI, and a contact form that went nowhere fast. Membership inquiries were being lost daily due to friction in the conversion funnel.
Our Solution
We designed a high-energy landing page system with a bold hero, animated class schedule, embedded Mindbody booking, and a results-focused social proof section. A clear primary CTA — 'Claim Your Free Week' — was placed above the fold and repeated strategically throughout.
Deliverables
- UI/UX design (desktop & mobile)
- React + Next.js development
- Mindbody booking integration
- Class schedule UI component
- Conversion copywriting
- Google Analytics 4 setup
Project Gallery
Homepage — bold hero with animated stats
They didn't just build a website. They built a revenue machine. Our leads tripled within two months of launch.
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