Meridian Roasters
Turning great coffee into a great business.
Key Result
+340% online revenue
+340%
Online Revenue
1.4% → 5.9%
Conversion Rate
6.2s → 1.8s
Load Time
82% → 41%
Checkout Abandonment
Overview
Meridian Roasters is a specialty coffee company based in Portland, OR. Despite a loyal local following and exceptional product, their online store was converting at under 1.5% — a barebones Shopify theme that didn't reflect the brand's premium positioning.
The Challenge
The existing store had no brand coherence, slow load times over 6 seconds, and a checkout flow with an 82% abandonment rate. They were leaving significant revenue on the table every single day.
Our Solution
We rebuilt from the ground up: a new visual identity rooted in warmth and craft, a custom Shopify theme with editorial product pages, a streamlined single-page checkout, and a subscription model for recurring revenue. Performance was optimized to under 1.8s load time on mobile.
Deliverables
- Brand identity & visual system
- Custom Shopify 2.0 theme
- Editorial product page templates
- Subscription & bundle mechanics
- Email automation (Klaviyo)
- Performance optimization
Project Gallery
Homepage hero — warmth-first editorial photography
VLTG transformed our online presence. Our conversion rate went from 1.4% to 5.7% in 90 days. Worth every cent.
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